After 37 years of providing quality, classic attire to our menswear and ladieswear customers, our James Meade brand has received a makeover! Our spring/summer menswear catalogues benefitted from a visual overhaul with new lifestyle photography…remember our new model, Leia the dog?

We can now share with you further developments to the James Meade brand. Our most recent photoshoot saw both our men’s and ladies’ James Meade models coming together as a couple.

This isn’t the first time Mr & Mrs James Meade have been photographed together; here they are pictured on the front cover of a catalogue from 2001. Recognise the female model?

This new photography is now featured on our new look website and across our social media. What do you think of our refreshed logo?

Our Head of Design explains his inspiration behind the change of colour from green. “Over recent years there has been a growing trend towards muted, subdued colours – think Farrow & Ball. The inspiration to introduce this classic shade of grey brown came from understanding who our customer is. They appreciate the finer things in life and don’t mind spending a bit more for quality clothing. This colour is soothing on the eye, as well as neutral, timeless and more relevant to our town and country ladies and gents. It was an obvious and natural choice for the brand refresh”.  

Established in 1982, we are proud of our heritage. In a world where 40% of all fabric fibre produced is polyester, James Meade remains steadfast in using only the finest of quality fabrics and natural yarns. Being in business for almost four decades and dealing with many of our customers over the telephone, means we know them very well.

We know they don’t want thinner and less durable fabrics, which unfortunately seems to have become the mainstay on the high street as even brand names have reduced their quality to compete with large retail chains.

This is certainly one of the main reasons why our customers continue to purchase from us because they know we are a brand they can trust for traditional quality.

For Mr Meade he loves his luxury knitwear and cotton and wool mix shirts and Mrs Meade enjoys feeling elegant in her favourite blouse and sophisticated skirt.

From starting out life as a men’s formal shirt specialist, it’s clear that the James Meade brand is evolving in a direction dictated by the voice of our customer. We will, of course, keep listening.